YOYI BOOK & COFFEE，是友誼書(shū)城旗下針對(duì)社區(qū)的新型文化概念品牌，集文創(chuàng)產(chǎn)品，主題咖啡，兒童成長(zhǎng)與家庭閱讀為一體的社區(qū)文化生活空間。
在商業(yè)消費(fèi)主義及電子書(shū)閱讀盛行的今天，電商平臺(tái)正迅速的搶占實(shí)體書(shū)店資源，傳統(tǒng)的書(shū)店已漸漸淡出人們的視野，友誼書(shū)城正是在這樣的現(xiàn)實(shí)環(huán)境下進(jìn)行啟動(dòng)品牌多元化策略，希望能為社區(qū)人群提供更好的生活體驗(yàn)?！癥OYI BOOK & COFFEE”旨在成為“離家最近的書(shū)店”，讓傳統(tǒng)的閱讀回歸到社區(qū)及家庭，設(shè)計(jì)以“更好的生活閱讀體驗(yàn)”為主導(dǎo)，結(jié)合社區(qū)生活及不同年齡層的需求，以溫馨的設(shè)計(jì)風(fēng)格為基調(diào)，構(gòu)建輕松活潑的空間氛圍。


YOYI BOOK & COFFEE, a new concept brand of YOYI BOOK, it’s a community culture space where is providing creative product, coffee and reading.
Nowadays, electricity supplier is quickly occupy traditional bookstore’s resources. YOYI BOOK start the new strategy to provide a better living experience for the community in this reality situation. In order to make traditional reading back to the community and the family, "YOYI BOOK & COFFEE" aims to be "the nearest bookstore from home". As the concept of better reading and living experience, UM focus on the needs of different ages of community people to build a warmly and lively space.