Swiss Butchery是一家位于上海的正宗進(jìn)口肉店，客戶委托STUDIO DOHO將一家標(biāo)準(zhǔn)的肉店設(shè)計(jì)為一家完整的肉類體驗(yàn)中心。該項(xiàng)目包括一個(gè)完整運(yùn)營的肉店，燒烤角，超市和烹飪學(xué)校。該項(xiàng)目的目的是打造一家全方位服務(wù)的的商店，顧客可以在這里購買進(jìn)口肉類和商品，在燒烤角品嘗最新的菜譜，報(bào)名參加烹飪課程，學(xué)習(xí)如何在家準(zhǔn)備食物或舉辦社交烹飪活動(dòng)。

Swiss Butchery, a Shanghai-based authentic imported butchery, commissioned DOHO to develop a standard butchery to a full meat experience center. The project consists of a full working butchery, grill corner, supermarket, and cooking school. The intent is a full-service store where people can shop for imported meats and products, taste new recipes at the grill corner and sign-up for cooking classes to learn how to prepare the products at home or have a social cooking event.

▼店鋪外觀

▼肉店柜臺

▼燒烤角

▼超市

受到瑞士小木屋的啟發(fā)，大型原木被用于主要的購物墻和烹飪學(xué)校，從而保持一種純正的瑞士概念。
Inspired by a Swiss chalet, large wood timbers were integrated in the key shopping walls and cooking school to maintain an authentic Swiss concept.

▼烹飪學(xué)院

獨(dú)具特色的鋸齒形天花板連接起不同的空間，提供所有區(qū)域的連續(xù)性，同時(shí)在一個(gè)大型空間中打造出一個(gè)讓人感覺流通的天花板。深色調(diào)的木材用于創(chuàng)建一種高級的外觀和感受，同時(shí)融合了Swiss Butchery鮮明的紅色色調(diào)。
A feature saw-tooth ceiling connects the diverse space to provide continuity across all areas, while creating a ceiling that feels airy in the large space. Dark tones of wood were used to create a premium look and feel, while integrating the distinct Swiss Butchery red accent.

▼獨(dú)具特色的天花板

該項(xiàng)目與Weber Grill燒烤設(shè)備、Zwilling刀具和餐具、以及Boska奶酪用具合作。
The project features collaborations with Weber Grill for grill equipment, Zwilling for knives and cutlery, and Boska for cheese utensils.

步入式的Dry Ager提供多種多樣的熟成肉類選擇，以成為標(biāo)準(zhǔn)的肉店。
A walk-in Dry Ager provides a wide variety of dry aged meat selection to complement the standard butchery.

兒童游樂區(qū)裝飾有一頭紅色的奶牛形象，最終定義了這個(gè)家庭友好型的空間。
A kid's play area with a large red cow defines the final family friendly space.

▼兒童游樂區(qū)

▼平面布局圖

建成年份：2019

項(xiàng)目面積：510㎡

項(xiàng)目地址：上海市華漕

項(xiàng)目類型：零售&體驗(yàn)中心

設(shè)計(jì)公司：STUDIO DOHO

首席設(shè)計(jì)師：Xin Dogterom & Jason Holland

設(shè)計(jì)團(tuán)隊(duì)：蘇晨，賈夢華

攝影：Brian Chua



Completed in: 2019

Size: 510㎡

Location: Huacao Town, Shanghai

Project Type: Retail& Experience Center

Design Firm: STUDIO DOHO

Lead Designers: Xin Dogterom & Jason Holland

Design Team: Su Chen, Jia Menghua

Photography: Brian Chua