案例簡介 Case description
老鐵,今天你夠騷嗎?給你健身打卡更多的理由
項目名稱:JCS GYM
地址:四川瀘州
面積:300m2
風(fēng)格:現(xiàn)代
主案設(shè)計:張凱鋒
項目設(shè)計:何超、秦智勇
VI設(shè)計:張鏡天
攝影師:鄧俊濤
Project Name:?JCS GYMAddress:?Sichuan?LuzhouArea:?300 m2Style:?ModernCase design:?Zhang KaifengProject Design:?He Chao and?Qing ZhiyongVI Design:?Zhang JingtianPhotographer:?Deng Juntao
騷粉色為什么不能和舉鐵碰撞呢?其實你們都錯了,粉色是一種可以促使人體分泌荷爾蒙的顏色,而荷爾蒙又可以使人興奮,老鐵們,你們看到沙灘上美女穿的粉色比基尼不激動嗎?那你還是男人嗎?
Why can't Sao pink collide with lifting iron? In fact, you are all wrong, pink is a kind of color that can stimulate the human body to secrete hormones, and hormones can make people excited. Are you still a man?
門頭
粉色的立體門頭在夜晚非常醒目,也充滿了誘惑力,它散發(fā)著一種性感和激情的味道,其實這正是JCS GYM想帶給城市人們的感覺。
The pink three-dimensional doorway is very eye-catching and full of temptation at night. It exudes a kind of sexy and passionate taste, which is exactly what JCS gym wants to bring to the city people.
前廳
蔓延的騷粉色在前廳爆炸了,視線所及處滿是浪漫的感覺,但你又似乎體會到了硬朗剛性的結(jié)構(gòu)感,三角形態(tài)的吧臺和地面天花配合營造出了一個G字母的形狀,代表了力量和穩(wěn)定。
The spreading Sao pink is exploding in the front hall. The sight is full of romantic feeling, but you seem to realize the strong and rigid structure. The triangular bar and the ground ceiling create a G-shaped shape, representing strength and stability.
拳擊區(qū)
利用吧臺后面的空間打造了一個半隱蔽的拳擊區(qū)域,動感富有引導(dǎo)性的穿孔鋼板箭頭造型把區(qū)域分隔,立方造型的框架燈光懸于天花。整體氛圍配合音樂的律動,相信可以帶給你不同的拳擊體驗。
Using the space behind the bar to create a semi hidden Boxing area, the dynamic and guiding perforated steel plate arrow shape separates the area, and the cube shaped frame light hangs on the ceiling. The overall atmosphere with the rhythm of music, I believe can bring you different boxing experience.
力量區(qū)
豎向分隔的鏡面用顏色和層次分開,間隔線性燈條的設(shè)計讓空間延伸,隨著燈光的層層遞進,階梯式的引導(dǎo)視覺進入。力量區(qū)的天花設(shè)計采用立方框架結(jié)構(gòu)勾勒出了不規(guī)則的立體造型,體現(xiàn)了空間的層次和區(qū)域劃分。
The vertical separated mirror surface is separated by color and layer, and the design of the linear light bar in the interval makes the space extend. With the light layer by layer, the ladder type guide vision enters. The ceiling design of the power area uses the cubic frame structure to outline the irregular three-dimensional shape, reflecting the spatial level and regional division.
有氧區(qū)
將室外繁華融入有氧區(qū),在一面玻璃之隔的內(nèi)則是一副動感十足的運動區(qū)域,運用了重量的漂浮感為設(shè)計理念設(shè)計的天花也采用粉色穿孔鋼板的造型,兩側(cè)墻面的鏡面把視覺延伸,在你奔跑的時候也可以倒映出你瀟灑的身姿。
The outdoor bustling is integrated into the aerobic area. In the one side of the glass, there is a dynamic sports area. The ceiling designed with the floating sense of weight is also made of pink perforated steel plate. The mirrors on both sides of the wall extend the vision. When you run, you can also reflect your natural posture.
私教區(qū)
這里相比起外面的動感,可能略微安靜了一些,灰色的主色調(diào)讓整個空間凝聚起來,這里可以讓你更加專注認(rèn)真的享受細(xì)節(jié)運動,呼吸和流汗的感覺。
Compared with the dynamic outside, it may be a little quieter. The main color of gray makes the whole space agglomerate. Here, you can focus on the details of sports, breathing and sweating.
休息區(qū)
利用有限的空間格局,在二樓搭建出了一個兼休息區(qū)、體測區(qū)和康復(fù)室為一體的空間,休息區(qū)主要運用黑色和灰色,墻面的“Insist”告訴了大家這里最需要的是“堅持”。
Using the limited space pattern, a space with rest area, body side area and rehabilitation room is built on the second floor. The rest area is mainly in black and gray. The "insist" on the wall tells us that what we need most here is "persistence".
康復(fù)室
安靜私密的康復(fù)室內(nèi),在輕音樂中靜靜體會運動后的拉伸和康復(fù)帶給你的放松和舒適感。
In the quiet and private rehabilitation room, you can quietly experience the relaxation and comfort brought by stretching and rehabilitation after exercise in light music.
LOGO
JCS代表了創(chuàng)立這家健身房的三位年輕人,他們有著共同的愛好,共同的夢想,因為健身相識,為了夢想同行。在這里,LOGO的設(shè)計將他們聯(lián)合在一起,組合出了啞鈴的圖形,力量感的重疊效果,堅實穩(wěn)固。仔細(xì)端倪會發(fā)現(xiàn)LOGO內(nèi)蘊藏了很多與健身相關(guān)的圖案和符號,即杠鈴、啞鈴、箭頭等,字體的設(shè)計立體厚重,延展和運用空間非常充分。
JCS represents the three young people who founded the gym. They share the same hobbies and dreams, because they get to know each other and go together for the dream. Here, the logo design combines them together to form a dumbbell shape, a strong sense of overlapping effect, solid and stable. If you look carefully, you will find that there are many patterns and symbols related to fitness in the logo, such as barbell, dumbbell, arrow, etc. the design of the font is solid and thick, and the extension and application space is very full.
平面圖
撰文:張凱鋒Writing:?Zhang Kaifeng
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