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海南華潤城市展廳，引領(lǐng)未來辦公新品質(zhì)
參考造價：暫未填寫|
空間：商業(yè)展示|
面積：1100平米|
瀏覽數(shù)：713
“新辦公”品牌暢想
New WAY OF WORK
啟動華潤辦公品牌IP
為華潤中心的品牌價值提升賦能
CR LAND→MIX LAND
商業(yè)+住宅+辦公
寫入國際化品質(zhì)理想
大寫的MIX融合多元精神、品牌活力
承載無盡的新辦公場域理想
A new workspace IP of CR Land
to empower the brand value of the CR Center
CR LAND→MIX LAND
The mix of commerce, residence and office
presents world-class quality,
conveys diversity and brand vitality,
and carries the infinite imagination about new workspace.
New WAY OF WORK
啟動華潤辦公品牌IP
為華潤中心的品牌價值提升賦能
CR LAND→MIX LAND
商業(yè)+住宅+辦公
寫入國際化品質(zhì)理想
大寫的MIX融合多元精神、品牌活力
承載無盡的新辦公場域理想
A new workspace IP of CR Land
to empower the brand value of the CR Center
CR LAND→MIX LAND
The mix of commerce, residence and office
presents world-class quality,
conveys diversity and brand vitality,
and carries the infinite imagination about new workspace.
海口華潤中心，以商業(yè)+住宅+辦公的融合DNA，寫入國際化品質(zhì)理想
Haikou CR Center, a world-class development that mixes commerce, residence and office
Haikou CR Center, a world-class development that mixes commerce, residence and office
以“萬象城”為核心，集購物中心、寫字樓、星級酒店、高尚住宅等諸多功能于一體的大規(guī)模、綜合性、現(xiàn)代化、高品質(zhì)的標(biāo)志性商業(yè)建筑群，用站在行業(yè)發(fā)展最前沿的姿態(tài)、視角和專業(yè)能力，大膽賦予城市區(qū)域土地新的價值。大寫的MIX呈現(xiàn)新辦公I(xiàn)P，以品牌價值導(dǎo)向為使用者提升賦能，為城市肌理建設(shè)和人們的生活理想提供更多的可能。
Haikou CR center is a large-scale contemporary landmark complex constructed with high standards of quality. Centered around The Mixc, it encompasses various functions including retail shopping, office spaces, luxurious hotels, and upscale residences. It boldly injects new value into the urban area with a leading gesture, visionary perspective and utmost professionalism. The keyword “MIX” is highlighted to present a new workspace IP in line with the brand values to empower the users, and to unveil more possibilities to urban construction and an ideal life.
“新高度”設(shè)計詮釋
New Height
突破原始界限
觸摸品牌價值新高度
不僅僅是營銷中心
為辦公空間尋找新的打開方式
The project breaks the boundary of the brand,
to achieve a new height in its brand values.
Being more than a property sales center,
it unveils a new look of workspace.
Haikou CR center is a large-scale contemporary landmark complex constructed with high standards of quality. Centered around The Mixc, it encompasses various functions including retail shopping, office spaces, luxurious hotels, and upscale residences. It boldly injects new value into the urban area with a leading gesture, visionary perspective and utmost professionalism. The keyword “MIX” is highlighted to present a new workspace IP in line with the brand values to empower the users, and to unveil more possibilities to urban construction and an ideal life.
“新高度”設(shè)計詮釋
New Height
突破原始界限
觸摸品牌價值新高度
不僅僅是營銷中心
為辦公空間尋找新的打開方式
The project breaks the boundary of the brand,
to achieve a new height in its brand values.
Being more than a property sales center,
it unveils a new look of workspace.
以三大全新理念為核心策略，鋪開以“MIX LAND”為概念的設(shè)計場域
Three creative concepts unfold a space realm themed on “MIX LAND”
IN GALLERY
以新國際形象開啟接待首印象
IN PARK
以新理想方式開啟洽談輕松氛圍
IN WORK
以新品質(zhì)呈現(xiàn)未來辦公場域
IN GALLERY, greets the visitors with a new international image.
IN PARK, creates a relaxing atmosphere for conversations through a new ideal.
IN WORK, presents a workspace that features a new quality.
Three creative concepts unfold a space realm themed on “MIX LAND”
IN GALLERY
以新國際形象開啟接待首印象
IN PARK
以新理想方式開啟洽談輕松氛圍
IN WORK
以新品質(zhì)呈現(xiàn)未來辦公場域
IN GALLERY, greets the visitors with a new international image.
IN PARK, creates a relaxing atmosphere for conversations through a new ideal.
IN WORK, presents a workspace that features a new quality.
TOMO團(tuán)隊通過梳理空間功能形態(tài)、優(yōu)化平面布局，緊貼使用功能動線打造視覺磁力點，以整體規(guī)劃的精巧構(gòu)思，結(jié)合建筑基底呈現(xiàn)流暢的使用體驗。
In this project, TOMO Design optimized the functional layout on the plane, and created captivating visual experiences aligned with the circulation routes. With thoughtful overall planning, the design brings smooth user experience based on existing architectural conditions.
In this project, TOMO Design optimized the functional layout on the plane, and created captivating visual experiences aligned with the circulation routes. With thoughtful overall planning, the design brings smooth user experience based on existing architectural conditions.
以國際化導(dǎo)向+品牌價值導(dǎo)向描繪目標(biāo)畫像，突破品牌辦公空間新高度
Craft the space from an international perspective and based on CR Land’s brand values, to achieve a new height in the brand’s workspace design
將不同功能于空間中創(chuàng)新穿插，融入品牌價值，輸出商業(yè)+住宅+辦公多元交匯的標(biāo)桿展示區(qū)，從客群角度結(jié)合國際化導(dǎo)向+品牌價值導(dǎo)向，不同維度提升客群認(rèn)知新高度。品牌希望傳達(dá)給客戶的不僅是城市展廳，更是體現(xiàn)華潤辦公品質(zhì)的全新呈現(xiàn)場所。
The design mixes different functions and incorporates brand values into the space, to create a benchmark model to display a mixed-use development that integrates commerce, residences and offices. From an international perspective and in response to the brand’s values, the space raises customers’ perception of the brand to a new level. In addition to building an urban exhibition hall, CR Land also hopes to create a new venue that demonstrates the premium quality of its workspace solutions to customers.
Craft the space from an international perspective and based on CR Land’s brand values, to achieve a new height in the brand’s workspace design
將不同功能于空間中創(chuàng)新穿插，融入品牌價值，輸出商業(yè)+住宅+辦公多元交匯的標(biāo)桿展示區(qū)，從客群角度結(jié)合國際化導(dǎo)向+品牌價值導(dǎo)向，不同維度提升客群認(rèn)知新高度。品牌希望傳達(dá)給客戶的不僅是城市展廳，更是體現(xiàn)華潤辦公品質(zhì)的全新呈現(xiàn)場所。
The design mixes different functions and incorporates brand values into the space, to create a benchmark model to display a mixed-use development that integrates commerce, residences and offices. From an international perspective and in response to the brand’s values, the space raises customers’ perception of the brand to a new level. In addition to building an urban exhibition hall, CR Land also hopes to create a new venue that demonstrates the premium quality of its workspace solutions to customers.
01
“新國際”展陳演繹
New International Image
從遠(yuǎn)處的海平面上
取靈動的曲線劃分空間
動感之境In gallery
呈現(xiàn)自由的展陳體驗
Inspired by the distant sea level,
the design divides the space with dynamic curved lines.
IN GALLERY, a realm of energy
brings an unrestrained exhibition experience.
“新國際”展陳演繹
New International Image
從遠(yuǎn)處的海平面上
取靈動的曲線劃分空間
動感之境In gallery
呈現(xiàn)自由的展陳體驗
Inspired by the distant sea level,
the design divides the space with dynamic curved lines.
IN GALLERY, a realm of energy
brings an unrestrained exhibition experience.
自動化營銷動線，通透空間呈現(xiàn)科技感展陳體驗
A circulation route that unfolds an exhibition experience in an open space with a sense of technology
前廳區(qū)域的流線半遮擋設(shè)計，靈動的將空間進(jìn)行分隔，隔而不擋，陽光自然滲透。背景品牌信息，與隔斷形成結(jié)構(gòu)卯定關(guān)系，精致凝煉品牌價值。接待臺面與造景邊幾巧妙自由的結(jié)合，綠植與地毯點出漣漪的意象，迎入光影形成自然的動線引導(dǎo)，鋪開CR LAND體驗之旅。
At the foyer, see-through partitions with a streamlined design divide the space without blocking the view and natural light. The brand information on the background is incorporated into the partitions in a way that accentuates the brand values. A reception desk is smartly and freely arranged in combination with a side table on top of which a plant joins with a carpet on the floor to create the imagery of ripples. The design brings natural light into the space, guiding and unfolding a journey at the “CR LAND”.
A circulation route that unfolds an exhibition experience in an open space with a sense of technology
前廳區(qū)域的流線半遮擋設(shè)計，靈動的將空間進(jìn)行分隔，隔而不擋，陽光自然滲透。背景品牌信息，與隔斷形成結(jié)構(gòu)卯定關(guān)系，精致凝煉品牌價值。接待臺面與造景邊幾巧妙自由的結(jié)合，綠植與地毯點出漣漪的意象，迎入光影形成自然的動線引導(dǎo)，鋪開CR LAND體驗之旅。
At the foyer, see-through partitions with a streamlined design divide the space without blocking the view and natural light. The brand information on the background is incorporated into the partitions in a way that accentuates the brand values. A reception desk is smartly and freely arranged in combination with a side table on top of which a plant joins with a carpet on the floor to create the imagery of ripples. The design brings natural light into the space, guiding and unfolding a journey at the “CR LAND”.
以“浮空浪嶼”為主題的藝術(shù)裝置，有如托于海上之幻境，映襯沙盤所呈現(xiàn)的未來理想生活場域綜合體。創(chuàng)新展陳方式打造舒朗自然的展示平臺，LED電子屏呈現(xiàn)品牌標(biāo)志，以極簡的空間形態(tài)輸出國際風(fēng)范。
An art installation themed “floating island” resembles an illusion at sea. Hovering over the property models of Haikou CR Center, it highlights the mixed-use development that represents an ideal life in the future. A clean and natural display platform is built innovatively, and an LED screen beside shows the brand logo, creating an international appeal within a minimalist space.
An art installation themed “floating island” resembles an illusion at sea. Hovering over the property models of Haikou CR Center, it highlights the mixed-use development that represents an ideal life in the future. A clean and natural display platform is built innovatively, and an LED screen beside shows the brand logo, creating an international appeal within a minimalist space.
02
“新理想”辦公展望
New Ideal
鋪一片清爽的藍(lán)
珊瑚引來海的想象
自然地辦公I(xiàn)n park
打造新一代理想試驗場
Blue carpets
and a coral-shaped installation evoke imagination about the ocean.
IN PARK, encourages natural work environment
and creates a new-generation workspace.
“新理想”辦公展望
New Ideal
鋪一片清爽的藍(lán)
珊瑚引來海的想象
自然地辦公I(xiàn)n park
打造新一代理想試驗場
Blue carpets
and a coral-shaped installation evoke imagination about the ocean.
IN PARK, encourages natural work environment
and creates a new-generation workspace.
創(chuàng)新海洋意象，細(xì)節(jié)交互打造商業(yè)辦公的理想體驗場
Imagery about the ocean combined with carefully crafted details to build an ideal workspace
進(jìn)入到洽談區(qū)，猶如迎面而來的藍(lán)色海浪，以青藍(lán)底色劃分區(qū)域，金屬元素打造精巧細(xì)節(jié)，木紋展示區(qū)結(jié)合茶咖文化的融入，營造品質(zhì)格調(diào)水吧氛圍。
Upon entering the conversation area, visitors will be greeted with an ocean vibe. Blue carpets are used to demarcate different areas. Metal elements contribute to delicate details. The display area with wood patterns is built into a classy water bar infused with tea and coffee cultures.
Imagery about the ocean combined with carefully crafted details to build an ideal workspace
進(jìn)入到洽談區(qū)，猶如迎面而來的藍(lán)色海浪，以青藍(lán)底色劃分區(qū)域，金屬元素打造精巧細(xì)節(jié)，木紋展示區(qū)結(jié)合茶咖文化的融入，營造品質(zhì)格調(diào)水吧氛圍。
Upon entering the conversation area, visitors will be greeted with an ocean vibe. Blue carpets are used to demarcate different areas. Metal elements contribute to delicate details. The display area with wood patterns is built into a classy water bar infused with tea and coffee cultures.
空間色彩與材質(zhì)質(zhì)感的交融，凝聚多元交匯的品牌意蘊(yùn)。多樣的洽談場景需求，融入不同的洽談組合形式，創(chuàng)新呈現(xiàn)輕松辦公場景交互體驗，結(jié)合具有重點設(shè)計的照明體系喚醒華潤品質(zhì)設(shè)計新理想。
The color palette of the space blends with the texture of the materials to highlight the diversity of the brand. Different designs are adopted to meet the demands for different conversation scenarios, innovatively creating a relaxing and interactive work environment. Moreover, the accent light highlights key focal points, further showcasing the new ideal of CR Land’s workspace design.
The color palette of the space blends with the texture of the materials to highlight the diversity of the brand. Different designs are adopted to meet the demands for different conversation scenarios, innovatively creating a relaxing and interactive work environment. Moreover, the accent light highlights key focal points, further showcasing the new ideal of CR Land’s workspace design.
通透的落地玻璃打開與海洋交互的心門，漸變長虹玻璃隔斷引入光與聲的遐想，突破場地限制構(gòu)筑開闊的尺度感。
Floor-to-ceiling glass windows introduce the ocean view into the interior, while the use of fluted gradient glass partitions invites imagination about light and sound, giving the limited space a sense of scale.
Floor-to-ceiling glass windows introduce the ocean view into the interior, while the use of fluted gradient glass partitions invites imagination about light and sound, giving the limited space a sense of scale.
類珊瑚藝術(shù)裝置形成空間的視覺滅點，具現(xiàn)海的想象，結(jié)合超長跨度的桌椅打造自然感辦公交互體驗，形成別具一格的視覺體驗。低對比的材質(zhì)色彩搭配，呈現(xiàn)辦公氛圍的靜氣凝神。
An art installation akin to corals serves as a visual highlight within the space, representing the imagery of the ocean. An extremely long desk nurtures interaction in workspace and creates a unique visual experience. The deliberate choice of materials and colors, with subtle contrasts, cultivates a tranquil workspace ambiance.
An art installation akin to corals serves as a visual highlight within the space, representing the imagery of the ocean. An extremely long desk nurtures interaction in workspace and creates a unique visual experience. The deliberate choice of materials and colors, with subtle contrasts, cultivates a tranquil workspace ambiance.
03
“新品質(zhì)”場域構(gòu)造
New Quality
采一段天光柔煦
映照此中靜雅
品質(zhì)享受In work
光影雕琢質(zhì)感場域
Soft light sheds off the ceiling,
enveloping the space in serenity.
IN WORK, designed with high standards
presents a space crafted in the play of light and shadows.
“新品質(zhì)”場域構(gòu)造
New Quality
采一段天光柔煦
映照此中靜雅
品質(zhì)享受In work
光影雕琢質(zhì)感場域
Soft light sheds off the ceiling,
enveloping the space in serenity.
IN WORK, designed with high standards
presents a space crafted in the play of light and shadows.
序列質(zhì)感傳遞宜人的辦公享受，打開品質(zhì)新維度
A pleasant work environment created amid a sense of order to redefine quality
具有序列排開的拱頂與轉(zhuǎn)軸門為辦公會議區(qū)域?qū)懭胫刃蚋?，自由靈動的空間場域組合，為運營使用者打造更多功能的轉(zhuǎn)換。
An array of arched ceilings and pivot doors infuse the conference area with a sense of order. Different spaces are combined in an unrestrained manner, offering the users multifaceted functional possibilities.
A pleasant work environment created amid a sense of order to redefine quality
具有序列排開的拱頂與轉(zhuǎn)軸門為辦公會議區(qū)域?qū)懭胫刃蚋?，自由靈動的空間場域組合，為運營使用者打造更多功能的轉(zhuǎn)換。
An array of arched ceilings and pivot doors infuse the conference area with a sense of order. Different spaces are combined in an unrestrained manner, offering the users multifaceted functional possibilities.
材質(zhì)上以金屬與木材的碰撞打開質(zhì)感會議室空間，水波紋鏡面映照海洋文化的內(nèi)涵。
In terms of material selection, metal and wood join each other to add a sense of texture to the meeting room, while stainless steel sheets with ripple patterns echoes with the local marine culture.
In terms of material selection, metal and wood join each other to add a sense of texture to the meeting room, while stainless steel sheets with ripple patterns echoes with the local marine culture.
空間氛圍營造上以輕松圍合打造VIP客戶的私享體驗，在光影明滅日升月起中凝聚未來辦公構(gòu)想。
VIP meeting rooms are enclosed to create private experiences for VIP customers, offering a glimpse into the ideal of future workspace.
VIP meeting rooms are enclosed to create private experiences for VIP customers, offering a glimpse into the ideal of future workspace.
結(jié)語
“新趨勢”未來引領(lǐng)
New Wave
長窗迎入海的開闊
把浪濤刻成紋理
創(chuàng)新理念匯為洋流
引領(lǐng)華潤設(shè)計風(fēng)尚
開啟未來辦公新解讀
The extending windows introduce a vast ocean view into the space,
incorporating the waves as part of the ornaments.
Innovative ideas gather into a tide
that defines CR Land’s design trend
and offers a new interpretation of the future workspace.
“新趨勢”未來引領(lǐng)
New Wave
長窗迎入海的開闊
把浪濤刻成紋理
創(chuàng)新理念匯為洋流
引領(lǐng)華潤設(shè)計風(fēng)尚
開啟未來辦公新解讀
The extending windows introduce a vast ocean view into the space,
incorporating the waves as part of the ornaments.
Innovative ideas gather into a tide
that defines CR Land’s design trend
and offers a new interpretation of the future workspace.
開創(chuàng)營銷中心新形式，構(gòu)筑詮釋品質(zhì)理想的文化場所
A new form for property sales centers and a cultural venue that interprets quality
開闊的海帶來開闊的思想，海口華潤中心以“MIX LAND”之精神創(chuàng)新呈現(xiàn)品牌價值，為國際化品質(zhì)塑造更精準(zhǔn)且具前瞻性的形象，開啟未來辦公新解讀。
The vastness of ocean nurtures an open mind. Haikou CR Center displays the brand values of CR Land through the innovative spirit of “MIX LAND”, builds a more precise and visionary image for its world-class quality, and offers a new interpretation of future workspace.
以設(shè)計解讀值得被借鑒的華潤新風(fēng)尚，在促進(jìn)辦公理念變革的同時，積極推動城市發(fā)展的演進(jìn)歷程，引領(lǐng)未來辦公品質(zhì)先鋒趨勢。
The project interprets CR Land’s innovative philosophy through design. It facilitates a revolution of workspace concepts, boosts urban development, and defines a new trend in quality workspace.
A new form for property sales centers and a cultural venue that interprets quality
開闊的海帶來開闊的思想，海口華潤中心以“MIX LAND”之精神創(chuàng)新呈現(xiàn)品牌價值，為國際化品質(zhì)塑造更精準(zhǔn)且具前瞻性的形象，開啟未來辦公新解讀。
The vastness of ocean nurtures an open mind. Haikou CR Center displays the brand values of CR Land through the innovative spirit of “MIX LAND”, builds a more precise and visionary image for its world-class quality, and offers a new interpretation of future workspace.
以設(shè)計解讀值得被借鑒的華潤新風(fēng)尚，在促進(jìn)辦公理念變革的同時，積極推動城市發(fā)展的演進(jìn)歷程，引領(lǐng)未來辦公品質(zhì)先鋒趨勢。
The project interprets CR Land’s innovative philosophy through design. It facilitates a revolution of workspace concepts, boosts urban development, and defines a new trend in quality workspace.
項目信息
項目名稱：華潤海南華潤城市展廳
業(yè)主名稱：華潤置地（海南）有限公司
項目地點：中國 海南省 ?？谑?br /> 項目面積：1100平方米
項目時間：2023
設(shè)計機(jī)構(gòu)：TOMO東木筑造
主持設(shè)計：陳賢棟、肖菲
設(shè)計團(tuán)隊：紀(jì)政清、林祖棟
項目名稱：華潤海南華潤城市展廳
業(yè)主名稱：華潤置地（海南）有限公司
項目地點：中國 海南省 ?？谑?br /> 項目面積：1100平方米
項目時間：2023
設(shè)計機(jī)構(gòu)：TOMO東木筑造
主持設(shè)計：陳賢棟、肖菲
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