極盞燕窩線下體驗店

參考造價:暫未填寫| 空間:商業(yè)展示| 面積:200平米| 瀏覽數(shù):1776
案例簡介 Case description
項目內(nèi)容:室內(nèi)+軟裝
設(shè)計師有時候更像一個體驗師,體驗各種商業(yè)品牌的故事,體驗商業(yè)產(chǎn)品的特點,而這回我們?nèi)ンw驗的是“燕窩”,從一個室內(nèi)空間的角度去考慮除了味覺體驗之外,視覺上如何傳達(dá)燕窩的空間感受。就像“極盞”對于燕窩及輔材選擇上的純粹一樣,我們希望在這個體驗店內(nèi)同樣能達(dá)到空間上的視覺純凈感和線條上的柔美,所以在色調(diào)上,我們相對單一的只使用了白+金+粉的色調(diào),而交通流線及布局上則相對較多的使用曲線。
Designers are sometimes more like an experiential, experience a variety of commercial brand stories, experience the characteristics of commercial products, and this time we experience the "bird's nest", from an indoor space perspective, in addition to the taste experience, how to communicate visually the space feelings of the bird's nest. Just as the "pole" is pure for the choice of bird's nest and accessories, we hope to achieve the same sense of clarity and the beauty of lines in the space, so on the tone, we only use only white + gold + powder hue, while traffic lines and layout are relatively more use curves.
“玉盞施顏麗, 味入金齏美”_378
線下體驗店平面布局
“玉盞施顏麗, 味入金齏美”_378
在這個兩百平的空間內(nèi),我們通過與極盞燕窩品牌創(chuàng)始人團隊的溝通,共同確認(rèn)了五個功能區(qū),分別是品牌形象區(qū)、燕窩烹飪區(qū)、燕窩體驗區(qū)、品牌產(chǎn)品區(qū),以及考慮到醫(yī)院的地理位置,我們還增加了母嬰室。在白色的水磨石地面上,我們在門店的入口地面設(shè)計內(nèi)嵌的金色的金絲燕剪影,一直延伸從而“飛”到室內(nèi)的曲面墻上
In this two hundred flat space, we have jointly confirmed five functional areas through the communication with the founder team of the polar bird's nest brand, which are brand image area, bird's nest cooking area, bird's nest experience area, brand product area, and the location of the hospital, and we also increase the mother and baby room.
“玉盞施顏麗, 味入金齏美”_378
燕窩烹飪區(qū),在明檔的吧臺設(shè)計上,我們考慮到孕婦和女性使用需求,把高度制定為常規(guī)的餐桌高度,除了制定的色調(diào),部分墻面使用了極盞宣傳冊上的手繪元素。
In the design of the bar, we take into account the needs of pregnant women and women, and make the height of the table as the regular table height. In addition to the tone, some of the hand-painted elements on the brochure are used in some walls.
“玉盞施顏麗, 味入金齏美”_378
燕窩體驗區(qū)的設(shè)計上,更多使用成品的舒適性較高的軟體沙發(fā),顏色上使用粉色,一定程度提升空間色調(diào)上的溫馨柔美感。
In the design of the bird's nest experience area, more comfortable soft sofas are used in the finished product, and the color is used in pink, to a certain extent, to improve the warm and soft sense of space hue.
“玉盞施顏麗, 味入金齏美”_378
【禾本設(shè)計出品】“玉盞施顏麗, 味入金齏美”極盞燕窩首家線下體驗店室內(nèi)設(shè)計方案
“玉盞施顏麗, 味入金齏美”_378
曲線的地面和連拱的圓形設(shè)計,增加空間的流動性和視覺趣味性。
The curve of the ground and the circular design of the arches increase the mobility and visual interest of the space.
“玉盞施顏麗, 味入金齏美”_378
曲墻中內(nèi)嵌的軟包沙發(fā)凳,粉色提升空間的溫馨感,金色材質(zhì)及色調(diào)從一而終的貫穿其中。
Soft package sofa stool embedded in curved wall, pink elevates the warmth of the space, and the golden material and tone run through it from one to the other.
“玉盞施顏麗, 味入金齏美”_378
前廳的吧臺設(shè)計,純凈的色調(diào)基礎(chǔ)上主要凸顯“極盞”的品牌logo,功能上兼顧收銀和前臺的作用。
The front room bar design, pure tone on the basis of the main highlight "Jizhan" brand logo, the function of both the cash register and the role of the front desk.

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