Hierarchy of needs
需求層級(jí)

Retail stores and wholesale stores have essential differences in target and demand. This is the essence and core that needs to be addressed before the design is launched.

盡管同為銷售商業(yè)，零售店與批發(fā)店有著本質(zhì)的需求差異，這正是設(shè)計(jì)開(kāi)展之前需要正視的本質(zhì)與核心。

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Therefore, how to achieve free but orderly display, and open and interactive experience, is the main tone of this space design. We hope to use the cascading relationship of space to break up and connect the four main purchasing behaviors of shoppers: to see, sit, take, and try, so as to enhance the convenience and interest of shopping.
因此，如何實(shí)現(xiàn)自由而不失秩序的展示，開(kāi)放而不失互動(dòng)的體驗(yàn)，是這個(gè)空間設(shè)計(jì)的主基調(diào)。我們希望利用空間的層疊關(guān)系，將購(gòu)物者的看，坐，拿，試這四個(gè)采購(gòu)主要行為打散，串聯(lián)，提升購(gòu)物的便捷性和趣味度。

Warehouse wholesale concept store
In order to adapt to the large daily sales of the shoe store, we have implanted the concept of Warehouse-Supermarket into this site, designed and customized a multifunctional volume that integrates display, storage, experience, shoe trying, and billing, which eventually has become the most interactive and welcomed display unit.
倉(cāng)儲(chǔ)式批發(fā)概念店
為適應(yīng)鞋店日銷量大的特點(diǎn)，我們將倉(cāng)儲(chǔ)式超市的概念植入這一街店，設(shè)計(jì)定制了集展示，儲(chǔ)貨，體驗(yàn)，試鞋，開(kāi)單為一體的多功能貨架，成為了店內(nèi)互動(dòng)度最高的最后歡迎的展架單元。

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項(xiàng)目信息

項(xiàng)目地址 | 廣州市越秀區(qū)
服務(wù)內(nèi)容 | 商業(yè)空間設(shè)計(jì)
設(shè)計(jì)單位 | RBA | Urban Object
項(xiàng)目規(guī)模 | 201平方米
項(xiàng)目時(shí)間 | 2021.5 – 2021.9
項(xiàng)目團(tuán)隊(duì) | Ruggero Baldasso，Evelyn Chen， 葉燕芬
攝影團(tuán)隊(duì) | 姚朝輝
推文排版 | 施星瀾，梁祖兒